Privacy is not just about personal protection, it is about the appropriate use of data. American’s ability to think and learn with data has been a difference maker for innovation, and that innovation has been beneficial beyond our boarders. New U.S. legislation needs to protect people in what has become an observational world. However, it also must protect our ability to think and learn with data. In many ways accountability 2.0, effectively enforced, is the key to innovation with protection.